SYMETRA FINANCIAL
Timeline: 2019-2022
Role: Graphic Designer
Stakeholders/collaborators: Technical Product Managers and Software Developers
Relevant skills: design, color theory, typography, layout, iconography, designing for multiple channels, knowledge of information architecture and UI/UX, experience with basic motion graphics
Tools: Adobe InDesign, Illustrator, After Effects, Sigma
The following portfolio samples are taken from my time working as a graphic designer at Symetra in the brand development and corporate marketing department.
My roles and responsibilities included creating collateral for internal campaigns, and B2B and B2C high-end sales and marketing materials. These materials are used to support the marketing, sales and brand goals of the entire company. I supported three business divisions that each have different customer segments. This required me to be a student of each business and make sure the design collateral was in sync with the end customers needs, while adhering to the overall company branding.
